Lessons from Legendary Designers
In the ever-evolving world of design, timeless principles are often rooted in the wisdom of the legends who came before us. From minimalist masters to bold typographic rebels, these designers shaped the foundation of modern UX/UI and branding. What can we, as today’s creatives, learn from their approach? Let’s dive into the lasting lessons from design icons like Dieter Rams, Paula Scher, and others who changed the way we think about form, function, and storytelling.
"Less, but better" – Dieter Rams
Good design is as little design as possible. Rams believed in clarity, purpose, and reduction. His famous 10 principles of good design are still used today in product and digital design. From Apple’s interface to modern minimal UI, his ideas inspire simplicity that works.
Remove clutter, focus on core features, and prioritize usability over decoration.
"Typography is painting with words" – Paula Scher
Design is about communication, not just aesthetics. Paula Scher revolutionized graphic design with her bold use of typography and intuitive layout. She challenged norms and proved that expressive visuals can still be functional.
Use typography to create impact. Think hierarchy, emotion, and rhythm in every type of decision.
"Design is thinking made visual" – Saul Bass
Clarity of idea should drive every design choice. Known for iconic movie posters and title sequences, Saul Bass believed a strong idea should come first, before style. Design, to him, was about solving problems visually.
Before opening Figma, ensure you have a clear concept in mind. Sketch the problem, not just the solution.
"Don’t try to be original. Just try to be good." – Paul Rand
Consistency, balance, and usability take precedence over trying to impress. Paul Rand's logo designs for IBM, ABC, and UPS were rooted in logic and simplicity, not trends. He emphasized function over flair.
Focus on solving the client's real need, not just making it look cool.
"Design won't save the world, but it damn sure makes it look good." – David Carson
Rules are meant to be broken (once you know them). Carson’s chaotic, experimental style with Ray Gun magazine broke traditional grid systems and invited emotion into design.
Master the rules of layout, then challenge them with purpose. Emotion is a valid design tool.
Final Thought
Great design isn’t born from tools — it’s born from principles. Whether it’s Rams’ restraint or Scher’s expressive energy, the best lessons come from observing and adapting the mindsets of legends. At Designfilo, we aim to create not just beautiful interfaces, but meaningful experiences — inspired by the giants who paved the way.
